US Pet Market Focus: New Dog and Cat Owners
With a focus on dog or cat owners, this report provides a demographic analysis of “new” pet owners, defined as those who have adopted a new pet within the last 12 months.
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Report Overview
With a focus on dog or cat owners, this report provides a demographic analysis of “new” pet owners, defined as those who have adopted a new pet within the last 12 months, regardless of the age of the acquired pet.
With parallel data for dogs vs. cats, this report covers pet adoption rates, pet adopter demographics, and the topline channel shopping and product purchasing patterns of new pet adopters. The analysis also includes a detailed look at puppy/kitten formula pet food shoppers. Data are provided at the household level.
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