Study #: 3731 | Published: 04/2019 | Pages: 266 | Individual User License: US$ 5,600

Demand for converted flexible packaging in the United States is forecast to increase 2.9% annually to $22.8 billion in 2023. The ongoing conversion from rigid to flexible formats and consumer interest in single-use packaging will continue to drive gains. Opportunities exist in flexible packaging that combines value-added convenience elements and sustainable characteristics.

Key Findings in the Converted Flexible Packaging Study:

Advancements in Convenience Features Expand Opportunities for Pouches

Pouch design continues to evolve, most visibly in the convenience-focused closure and fitment innovations that were once only available on rigid packaging. Examples include:

  • cookies in pouches with peel and reseal closures
  • condiments in pouches with a flip-top cap
  • cleaning chemicals in pouches with a fitment to attach a spray trigger

These innovations, combined with similar ongoing development in packaging films (e.g., in recyclability and barrier protection), bode well for the sustained healthy growth of not only conversions to flexible formats, but into value-added flexible packaging.

Ambitious Sustainability Commitments Ensure Healthy Growth for Flexible Packaging

Consumer packaged goods suppliers are increasingly announcing plans to reduce the negative environmental impact of their operations. This trend shows no signs of slowing. Packaging represents an area where these firms can make substantial progress toward their stated goal. For example, the raw material required to make a stand-up pouch is substantially lower than what is required to make a rigid plastic container of the same size. These source reduction efforts and improvements in plastic film recyclability provide a powerful index of flexible packaging compatibility with sustainability efforts.

Popularity of E-Commerce Driving Conversion to Facilitate Shipping

Similarly, the explosive growth of consumers conducting their shopping online has motivated companies that make, store, and ship these items to rethink their packaging. Flexible packaging is increasingly enabling suppliers to:

  • better protect the items, which are now going through more hands than before
  • reduce overall package weights
  • decrease dimensional size for a package containing the same amount of product

Cleaning products in liquid form have been early adopters of such packaging. As the popularity of buying online continues, so will the additional demand for flexible packaging.

Study Coverage

This Freedonia industry study analyzes the $22.8 billion US converted flexible packaging market. It presents historical data (2008, 2013, and 2018) and forecasts for 2023 by product (bags, pouches, wraps, and other), and market – food (baked goods; beverages; candy & confections; dairy products; frozen food; grain mill products; meat, poultry, & seafood; pet food; produce; snack food; and other food products) – and nonfood (agricultural & horticultural products, chemicals, medical products, paper & textiles, pharmaceuticals, rack & counter, and other nonfood products). Materials included in the study are plastic, paper, and aluminum foil. The study also evaluates company market share and analyzes industry competitors including Amcor/Bemis, Berry Global, Mondi Group, Printpack, ProAmpac, Sealed Air, and TC Transcontinental.


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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

What is Converted Flexible Packaging?

Factors Influencing Converted Flexible Packaging Demand

Competition from Rigid Packaging

Technological Developments

Improving Barrier Properties, Convenience, & Other Performance Features

Machinery & Production Innovation

Customization & Industrial Internet of Things (IIoT) Automation

Growth of E-Commerce

Source Reduction, Sustainability, & Recyclability

Food & Drug Regulations

Consumer Insights

Consumer Insights: Preferred Packaging Characteristics

Reclosable & Easy to Use

Eco-Friendly

Novelty & Attractiveness

Consumer Insights: Packaging Frustrations

Consumer Insights: Recycling Attitudes

Environmental Responsibility

Recycling Options

Raw Materials

Demand by Material

Plastic Film

Paper

Aluminum Foil

Pricing Trends

Demand by Market

PRODUCTS

Key Findings

Demand by Product

Bags

Bags: Product Scope & Description

Bags: Demand by Market

Pouches

Pouches: Product Scope & Description

Pouches: Demand by Market

Wraps

Other Converted Flexible Packaging

FOOD MARKETS

Key Findings

Demand by Product

Demand by Material

Demand by Market

Meat, Poultry, & Seafood

Meat, Poultry, & Seafood: Scope & Packaging Requirements

Meat, Poultry, & Seafood: Demand by Packaging Product

Meat, Poultry, & Seafood: Suppliers

Baked Goods

Baked Goods: Scope & Packaging Requirements

Baked Goods: Demand by Packaging Product

Baked Goods: Suppliers

Snack Foods

Snack Foods: Scope & Packaging Requirements

Snack Foods: Demand by Packaging Product

Snack Foods: Suppliers

Produce

Produce: Scope & Packaging Requirements

Produce: Demand by Packaging Product

Produce: Suppliers

Candy & Confections

Candy & Confections: Scope & Packaging Requirements

Candy & Confections: Demand by Packaging Product

Candy & Confections: Suppliers

Pet Food

Pet Food: Scope & Packaging Requirements

Pet Food: Demand by Packaging Product

Pet Food: Suppliers

Dairy Products

Dairy Products: Scope & Packaging Requirements

Dairy Products: Demand by Packaging Product

Dairy Products: Suppliers

Frozen Food

Frozen Food: Scope & Packaging Requirements

Frozen Food: Demand by Packaging Product

Frozen Food: Suppliers

Beverages

Beverages: Scope & Packaging Requirements

Beverages: Demand by Packaging Product

Beverages: Suppliers

Grain Mill Products

Grain Mill Products: Demand by Packaging Product

Grain Mill Products: Suppliers

Other Food Markets

Other Food Markets: Scope & Packaging Requirements

Other Food Markets: Demand by Packaging Product

Other Food Markets: Suppliers

NONFOOD MARKETS

Key Findings

Demand by Product

Demand by Material

Demand by Market

Pharmaceuticals

Pharmaceuticals: Scope & Packaging Requirements

Pharmaceuticals: Demand by Packaging Product

Pharmaceuticals: Suppliers

Medical Products

Medical Products: Scope & Packaging Requirements

Medical Products: Demand by Packaging Product

Medical Products: Suppliers

Agricultural & Horticultural Products

Agricultural & Horticultural Products: Scope & Packaging Requirements

Agricultural & Horticultural Products: Demand by Packaging Product

Agricultural & Horticultural Products: Suppliers

Chemicals

Chemicals: Scope & Packaging Requirements

Chemicals: Demand by Packaging Product

Chemicals: Suppliers

Paper & Textile Products

Paper & Textile Products: Scope

Paper & Textile Products: Demand by Packaging Product

Paper & Textile Products: Suppliers

Rack & Counter

Rack & Counter: Scope & Packaging Requirements

Rack & Counter: Demand by Packaging Product

Other Nonfood Markets

Other Nonfood Markets: Scope & Packaging Requirements

Other Nonfood Markets: Demand by Packaging Product

Other Nonfood Markets: Suppliers

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

2018 Market Share

Projected 2019 Market Share

Mergers & Acquisitions

Marketing Strategies

Distribution

Research & Development

Competitive Strategies

Cooperative Agreements

List of Industry Participants

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Packaging Industry Trends

Manufacturer Efforts to Address Evolving Consumer Values

Convenience

Sustainability

Product Differentiation

Technology

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Food & Beverage Industry Outlook

Packaging Industry Outlook


List of Tables

OVERVIEW

Table 2-1 | Packaging Features: Consumer Opinions on Reclosable & Easy-to-Use Features, 2018 (percent of total respondents)

Table 2-2 | Packaging Features: Consumer Opinions on Eco-Friendly Packaging, 2018 (percent of total respondents)

Table 2-3 | Packaging Features: Consumer Opinions on Novelty & Attractiveness, 2018 (percent of total respondents)

Table 2-4 | Consumer Insights: Opinions on Packaging Frustrations, 2018 (percent of total respondents)

Table 2-5 | Consumer Insights: Attitudes on the Environment, 2018 (percent of total respondents & index)

Table 2-6 | Consumer Insights: Recycling Attitudes, 2018 (percent of total respondents)

Table 2-7 | Converted Flexible Packaging Demand by Material, 2008 - 2023 (million pounds)

Table 2-8 | Plastic Resins Used in Converted Flexible Packaging

Table 2-9 | Paper Types Used in Converted Flexible Packaging

Table 2-10 | Converted Flexible Packaging Prices by Market, 2008 - 2023 (dollars per pound)

Table 2-11 | Converted Flexible Packaging Demand by Market, 2008 - 2023 (million dollars & million pounds)

PRODUCTS

Table 3-1 | Converted Flexible Packaging Demand by Product, 2008 - 2023 (million dollars)

Table 3-2 | Bag Demand by Market, 2008 - 2023 (million dollars & million units)

Table 3-3 | Pouch Demand by Market, 2008 - 2023 (million dollars & million units)

Table 3-4 | Wrap Demand by Market, 2008 - 2023 (million dollars)

Table 3-5 | Other Converted Flexible Packaging Demand by Market, 2008 - 2023 (million dollars)

FOOD MARKETS

Table 4-1 | Converted Flexible Food Packaging Demand by Packaging Product, 2008 - 2023 (million dollars)

Table 4-2 | Converted Flexible Food Packaging Demand by Material, 2008 - 2023 (million pounds)

Table 4-3 | Converted Flexible Food Packaging Demand, 2008 - 2023 (million dollars)

Table 4-4 | Advantages & Disadvantages of Flexible Packaging for Meat, Poultry, & Seafood

Table 4-5 | Meat, Poultry, & Seafood: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-6 | Selected Meat, Poultry, & Seafood Packaging Producers & Flexible Product Offerings

Table 4-7 | Baked Goods: Converted Flexible Packaging Products Used

Table 4-8 | Baked Goods: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-9 | Selected Baked Goods Packaging Producers & Flexible Product Offerings

Table 4-10 | Snack Foods: Converted Flexible Packaging Products Used

Table 4-11 | Snack Food: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-12 | Selected Snack Food Packaging Producers & Flexible Product Offerings

Table 4-13 | Advantages & Disadvantages of Converted Flexible Packaging Used in the Produce Market

Table 4-14 | Produce: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-15 | Selected Produce Packaging Producers & Flexible Product Offerings

Table 4-16 | Candy & Confections: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-17 | Candy & Confection: Flexible Packaging Products Used

Table 4-18 | Selected Candy & Confections Packaging Producers & Flexible Product Offerings

Table 4-19 | Pet Food: Characteristics, Advantages, & Disadvantages of Converted Flexible Packaging

Table 4-20 | Pet Food: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-21 | Selected Pet Food Packaging Producers & Flexible Product Offerings

Table 4-22 | Dairy Products: Flexible Packaging Products Used

Table 4-23 | Dairy Products: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-24 | Selected Dairy Product Packaging Producers & Flexible Product Offerings

Table 4-25 | Frozen Foods: Advantages of Selected Flexible Packaging Products

Table 4-26 | Frozen Foods: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-27 | Selected Frozen Food Packaging Producers & Flexible Product Offerings

Table 4-28 | Beverages: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-29 | Selected Beverage Packaging Producers & Flexible Product Offerings

Table 4-30 | Grain Mill Products: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-31 | Grain Mill Products: Applications of Converted Flexible Packaging Products

Table 4-32 | Selected Grain Mill Product Packaging Producers & Flexible Product Offerings

Table 4-33 | Other Food Markets: Characteristics & Applications of Selected Converted Flexible Packaging Products

Table 4-34 | Other Food Markets: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 4-35 | Selected Other Food Product Packaging Producers & Flexible Product Offerings

NONFOOD MARKETS

Table 5-1 | Converted Flexible Nonfood Packaging Demand by Packaging Product, 2008 - 2023 (million dollars)

Table 5-2 | Converted Flexible Nonfood Packaging Demand by Material, 2008 - 2023 (million pounds)

Table 5-3 | Converted Flexible Nonfood Packaging Demand, 2008 - 2023 (million dollars)

Table 5-4 | Pharmaceuticals: Characteristics & Advantages of Converted Flexible Packaging Products

Table 5-5 | Pharmaceuticals: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 5-6 | Selected Pharmaceutical Packaging Producers & Flexible Product Offerings

Table 5-7 | Medical Products: Characteristics & Applications of Converted Flexible Packaging Products

Table 5-8 | Medical Products: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 5-9 | Selected Medical Product Packaging Producers & Flexible Product Offerings

Table 5-10 | Agricultural & Horticultural Products: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 5-11 | Selected Agricultural & Horticultural Product Packaging Producers & Flexible Product Offerings

Table 5-12 | Chemicals: Characteristics of Converted Flexible Packaging Products

Table 5-13 | Chemicals: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 5-14 | Selected Chemical Product Packaging Producers & Flexible Product Offerings

Table 5-15 | Paper & Textile Products: Characteristics & Applications of Converted Flexible Packaging Products

Table 5-16 | Paper & Textiles: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 5-17 | Selected Paper & Textile Product Packaging Producers & Flexible Product Offerings

Table 5-18 | Rack & Counter: Competition from Rigid Packaging Formats

Table 5-19 | Rack & Counter: Converted Flexible Packaging Demand by Packaging Product, 2008 - 2023 (million dollars & million pounds)

Table 5-20 | Other Nonfood Markets: Advantages of Converted Flexible Packaging Products

Table 5-21 | Other Nonfood Markets: Converted Flexible Packaging Demand by Packaging Product & Application, 2008 - 2023 (million dollars & million pounds)

INDUSTRY STRUCTURE

Table 6-1 | US Converted Flexible Packaging Sales by Company, 2018 (million dollars)

Table 6-2 | Additional Market Leaders in the US Converted Flexible Packaging Market

Table 6-3 | Selected Mergers & Acquisitions

Table 6-4 | Recent Converted Flexible Packaging Product Launches

Table 6-5 | Description & Assessment of Competitive Strategies in Converted Flexible Packaging

Table 6-6 | Selected Cooperative Agreements

APPENDIX

Table 7-1 | Relevant Industry Codes

Table 7-2 | Abbreviations & Acronyms Used in Study

Table 7-3 | US Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)

Table 7-4 | US Population & Households, 2008 - 2023 (million persons)

Table 7-5 | Food & Beverage Shipments, 2008 - 2023 (billion dollars)

Table 7-6 | Packaging Supply & Demand, 2008 - 2023 (billion dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Market for Converted Flexible Packaging

OVERVIEW

Figure 2-1 | Key Trends in the US Converted Flexible Packaging Market

Figure 2-2 | Converted Flexible Packaging Demand Share by Material, 2008 - 2023 (million pounds)

PRODUCTS

Figure 3-1 | Key Trends in Converted Flexible Packaging Products in the US

Figure 3-2 | Bag Types by Material

Figure 3-3 | Pouch Types by Construction

Figure 3-4 | Selected Wrap Types by Material

Figure 3-5 | Selected Other Converted Flexible Packaging Products

FOOD MARKETS

Figure 4-1 | Key Trends in the US Food Market for Converted Flexible Packaging

Figure 4-2 | Meat, Poultry, & Seafood: Packaging Examples & Demand Share by Product

Figure 4-3 | Baked Goods: Packaging Examples & Demand Share by Product

Figure 4-4 | Snack Food: Packaging Examples & Demand Share by Product

Figure 4-5 | Produce: Packaging Examples & Demand Share by Product

Figure 4-6 | Candy & Confection: Packaging Examples & Demand Share by Product

Figure 4-7 | Pet Food: Packaging Examples & Demand Share by Product

Figure 4-8 | Dairy Products: Packaging Examples & Demand Share by Product

Figure 4-9 | Frozen Foods: Packaging Examples & Demand Share by Product

Figure 4-10 | Beverages: Packaging Examples & Demand Share by Product

Figure 4-11 | Grain Mill Products: Packaging Examples & Demand Share by Product

Figure 4-12 | Other Food Markets: Packaging Examples & Demand Share by Product

NONFOOD MARKETS

Figure 5-1 | Key Trends in the US Nonfood Market for Converted Flexible Packaging

Figure 5-2 | Pharmaceuticals: Packaging Examples & Demand Share by Product

Figure 5-3 | Medical Products: Packaging Examples & Demand Share by Product

Figure 5-4 | Agricultural & Horticultural Products: Packaging Examples & Demand Share by Product

Figure 5-5 | Chemicals: Packaging Examples & Demand Share by Product

Figure 5-6 | Paper & Textiles: Packaging Examples & Demand Share by Product

Figure 5-7 | Rack & Counter: Packaging Examples & Demand Share by Product

Figure 5-8 | Other Nonfood Markets: Packaging Examples & Demand Share by Product

INDUSTRY STRUCTURE

Figure 6-1 | US Converted Flexible Packaging Market Share, 2018 (billion dollars)

Figure 6-2 | US Converted Flexible Packaging Market: Leading Supplier

Figure 6-3 | US Converted Flexible Packaging Market: Second Leading Supplier

Figure 6-4 | US Converted Flexible Packaging Market: Third Leading Supplier

Figure 6-5 | US Converted Flexible Packaging Market: Fourth Leading Supplier

Figure 6-6 | US Converted Flexible Packaging Market: Fifth Leading Supplier

Figure 6-7 | US Converted Flexible Packaging Market: Co-Sixth Leading Supplier

Figure 6-8 | US Converted Flexible Packaging Market: Co-Sixth Leading Supplier

Figure 6-9 | Projected US Converted Flexible Packaging Market Share, 2019

APPENDIX

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2003 - 2018 (percent)


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