Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities

Report Overview

Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities
In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases and desires for health and wellness. Packaged Facts has found that 5% and 3% of consumers report following the keto and paleo diet, respectively, always or almost always. Some consumers have adopted these diets because of the coronavirus in efforts to lose weight or benefit their health, while general interest in keto and paleo foods has risen with consumers who may only sometimes follow these diets or buy foods with these product labels.

What's in This Report?

With a focus on “what’s next” and current consumer trends, Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages, and how they feel about various diets and food lifestyles including keto, paleo, low-carb, and high protein diets.

Scope

Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the keto and paleo food and beverage market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

The keto (or ketogenic) diet mandates very low carbohydrate intake, high fat, and adequate protein content. It forces the body to burn fat by making carbohydrates scarce.

The paleo (or Paleolithic) diet, also called the “caveman diet” or the “stone age diet”, consists of foods thought to reflect those eaten during the Paleolithic era. There are different variants of the diet, with some being fully plant-based and some featuring animal products. The diet encourages adherents to avoid processed foods and opt instead for whole options like vegetables, fruits, nuts, roots, eggs, meat, and seafood. Besides the broad category of “processed”, forbidden foods include dairy products, grains, added/refined sugar, legumes, salt, alcohol, and coffee. Although the paleo diet is not strictly low carb, in practice the allowed foods tend to provide fewer carbohydrates and more protein and fat content than standard American diets.

This report covers the scope of the U.S. market for food and beverage products with keto, paleo, low-carb, high protein, no sugar added, and lower sugar product claims.

Additionally, Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they follow keto, paleo, and Atkins diets, as well as those consumers who buy food labeled as high protein or low-carb.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.