Home Improvement Consumer Insights 2022

Featuring 25 tables and 10 figures – now available in Excel and Powerpoint! Learn More

Home Improvement

Home improvement activity is an important aspect of the construction and building supplies industry, so an investigation into consumer trends can give insight to marketing and product development opportunities.

This report contains analysis and data-based discussions of various pieces of the home improvement industry, including a look at homeownership rates, buying patterns, demographic trends, and other consumer insights.

This report includes analysis, data, trends, and customized cross tabs using two survey resources:

data from The Freedonia Group’s proprietary national online survey conducted from February 2021, June 2021, August 2021, October-November 2021, November-December 2021, and February 2022
data from syndicated national consumer survey results from MRI-Simmons Fall 2011-2021 Reports

Printer Friendly

Table of Contents

1. Introduction

2. Homeownership & Home Rental

Historical Trends

Homeownership vs. Rental Rates: Age Groups

Homeownership vs. Rental Rates: Annual Household Incomes

Owned Land & Property Size

Relocation Trends

3. COVID-19 Impact on Home Improvement

Work From Home Trends

Set Up To Work From Home

Changes in Work From Home Habits

Concerns About COVID-19 Exposure

Home Improvement Activity

4. Major Household Remodeling

Participation in Major Remodeling Activities

Remodeling Activity by Household Annual Income

Who Did the Remodeling Work?

Purchase of Major Home Components

Location of Purchase of Key Components

Speed of Delivery

5. Indoor Air Quality

Recent Purchases of IAQ & Related Equipment

Ownership of IAQ & Related Equipment

Health Considerations

Respiratory Ailments

Wildfire Concerns

COVID-19 Concerns

6. Window Coverings

Recent Installations

Planned Installations

Smart or Electronic Controls for Window Coverings

7. Consumer Attitudes

Important Factors When Buying Construction Materials

Maintenance

Sustainability

Chemical Content in Building Materials

8. More Detailed Construction Industry Coverage Available

List of Tables

2. Homeownership & Home Rental

Table 2-1. US Homeownership & Rental Rates, 2011 - 2021 (percent)

Table 2-2. US Homeownership & Rental Rates by Age Group, 2011 - 2019 (percent adults)

Table 2-3. US Homeownership & Rental Rates by Annual Household Income Bracket, 2021 (percent)

Table 2-4. US Homeownership Rates by Property Size, 2011 - 2021 (percent of respondents who own a single-family house)

Table 2-5. "Have You Changed Where You Live in the Past 12 Months?" by Urban vs. Rural Setting, US Region, Type of Housing, & Age Group, 2022 (percent of respondents)

3. COVID-19 Impact on Home Improvement

Table 3-1. "Are You Set Up to Do Your Usual Paid Work From Home - Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age Group, Income Bracket, & Presence of Children at Home, 2021 (% of respondents who work full- or part-time

Table 3-2. Coronavirus Health Concerns: "I am concerned about the...", 2020 - 2022 (% of respondents)

Table 3-3. Home Improvement Activity Changes Due To the COVID-19 Pandemic, 2022 (% of respondents)

4. Major Household Remodeling

Table 4-1. Major Remodeling Activity Participation, 2015 - 2021 (% of households)

Table 4-2. Major Home Remodeling Activity by Household Income Bracket, 2021 (% of total)

Table 4-3. Who Did the Work to Complete the Major Remodeling Activities, 2011 - 2021 (% of total)

Table 4-4. Who Did the Work to Complete the Major Remodeling Activities by Household Income Bracket, 2021 (% of households that remodeled)

Table 4-5. Purchase of Windows, Doors, Siding, & Lumber by US Region & Income Bracket, 2021 (% of respondents that bought in the last 12 months)

Table 4-6. Where Windows, Doors, Siding, & Lumber Were Purchased in the Last 12 Months, 2021 (% of respondents that bought in the last 12 months)

Table 4-7. Speed of Delivery of Windows, Doors, Siding, & Lumber Purchased in the Last 12 Months, 2021 (% of respondents that bought in the last 12 months)

5. Indoor Air Quality

Table 5-1. "Did You Buy Any of the Following For Your Home in 2020?" by Gender, Presence of Children in Household, Age Group, & Annual Household Income Bracket, 2021 (% of respondents)

Table 5-2. "Did You Buy Any of the Following For Your Home in 2020?" by Pet Ownership, Urban vs. Rural Setting, US Region, & Relocation Status, 2021 (% of respondents)

Table 5-3. "Do You Have Any of the Following Installed in Your Home?" by Gender, Presence of Children in Household, Age Group, & Annual Household Income Bracket, 2021 (% of respondents)

Table 5-4. "Do You Have Any of the Following Installed in Your Home?" by Pet Ownership, Urban vs Rural Setting, US Region, & Relocation Status, 2021 (% of respondents)

Table 5-5. Presence of Allergies in the Household by Gender, Presence of Children in Household, Age Group, Annual Household Income Bracket, Urban vs Rural Setting, & US Region, 2021 (% respondents who noted that someone in their household has airborne allergies)

Table 5-6. Incidence of Allergies/Hay Fever or Asthma, 2010 - 2021 (% of population)

Table 5-7. Wildfires in the US, 2010 - 2020 (number of fires & acres burned)

7. Consumer Attitudes

Table 7-1. Relative Importance of Various Factors When Buying or Authorizing Purchase of Construction Materials, 2021 (% of respondents)

Table 7-2. Consumer Insights on Sustainability in Building Materials by Gender, Age Group, & Household Income Bracket, 2021 (% of respondents who agreed)

Table 7-3. Consumer Insights on Sustainability in Building Materials by Urban vs. Rural Setting, US Region, & Housing Type, 2021 (% of respondents who agreed)

8. More Detailed Construction Industry Coverage Available

List of Figures

3. COVID-19 Impact on Home Improvement

Figure 3-1. Pandemic-Era Work Patterns, 2021 (% of respondents who work full- or part-time)

5. Indoor Air Quality

Figure 5-1. Allergies in the Household by Pet Ownership, 2021 (% respondents who noted that someone in their family has airborne allergies)

6. Window Coverings

Figure 6-1. Installation of Window Coverings in the Past 12 Months, 2021 (% of total)

Figure 6-2. Planned Installation of Window Coverings in the Next 12 Months, 2021 (% of total)

Figure 6-3. Window Coverings with Smart/Electronic Controls by Household Income Bracket, 2021 (% of total)

Figure 6-4. Window Coverings with Smart/Electronic Controls by Residence Type, 2021 (% of total)

7. Consumer Attitudes

Figure 7-1. "Low maintenance is very important to me when I make a home improvement", by Gender, Age Group, Household Income Bracket, & Presence of Children in Household, 2021 (% of respondents who agreed)

Figure 7-2. "Low maintenance is very important to me when I make a home improvement", by Urban vs. Rural Setting, US Region, & Type of Housing, 2021 (% of respondents who agreed)

Figure 7-3. "I am concerned about chemical content in the building materials my family encounters", by Gender, Age Group, Household Income Bracket, & Presence of Children in Household, 2021 (% of respondents who agreed)

Figure 7-4. "I am concerned about chemical content in the building materials my family encounters", by Urban vs. Rural Setting, US Region, & Type of Housing, 2021 (% of respondents who agreed)