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This study analyzes US roofing demand by product, application (new vs. reroofing), market, slope, installation type, and subregion. Demand is provided in both area terms (squares) and value terms (US dollars).

Residential and Commercial Roofing

Roofing product demand is segmented by the following product types:

  • asphalt shingles, including standard laminated, high-performance laminated, and three-tab types
  • metal, including standing seam roofing; corrugated and smooth panels; and shingles, shakes, and tiles
  • bituminous, including polymer-modified bitumen membranes (atactic polypropylene (APP) and styrene-butadiene-styrene (SBS) and other membranes) and standard roofing felts
  • plastic single-ply, comprising thermoplastic polyolefin, polyvinyl chloride, and other membranes (e.g., ethylene copolymers, chlorinated polyethylene, ethylene interpolymers, nitrile alloy, and tripolymer alloy)
  • rubber, comprising ethylene propylene diene monomer and other rubber formulations (such as neoprene rubber)
  • roofing tile, comprising both concrete and clay and porcelain types
  • wood shingles and shakes
  • other products, including spray polyurethane foam (SPF); composite (polymer) shingles, shakes, and tiles; slate; solar roofing; fiber cement shingles and shakes; liquid-applied roof coatings used as primary roofing; tensioned fabric; vegetative roofing; corrugated asphalt panels; plastic and fiberglass panels

Roofing shipments, imports, and exports are also shown at the aggregate level in millions of dollars. Average product prices (at the manufacturers’ level) and installation costs are provided for major product types in dollars per square.

Demand for roofing in the residential market is also analyzed by housing type and commercial roofing is analyzed by building type.

Roofing demand is also broken out for US geographic regions and subregions.


Architectural Shingles

See Standard Laminated Shingles.

Asphalt Shingles

Steep-slope roofing material made of one of more layers of asphalt-saturated fiberglass matting and coated with ceramic or mineral granules.

Bituminous Membrane

A low-slope roofing material composed of fiberglass or organic matting saturated with one or more layers of asphalt.

BUR Systems

A BUR system consists of between two and five layers of bituminous roofing membranes bonded to each other to create a multi-ply roofing system that offers enhanced resistance to moisture and punctures.

Composite (Synthetic) Roofing

A steep-slope roofing material composed of plastic resins (such as polyethylene or vinyl) or rubber formed into a product that looks like slate tiles or wood shingles and shakes.

Corrugated Panel Roofing

A roofing material consisting of metal, asphalt, polycarbonate, or polyvinyl chloride (PVC) panels with curved, undulating patterns on their top surface to better deflect moisture and sunlight; mechanically attached to roof substrates.

Ethylene Propylene Diene Monomer (EPDM)

EPDM membranes consist of two or more sheets of EPDM rubber reinforced with a polyester backing and are offered in thicknesses of between 30 and 60 mil.

Green Roofing

A low-slope roofing material – also known as vegetative roofing – consisting of a layer of soil in which plants are grown and a waterproofing membrane that keeps excess moisture from penetrating to the roof deck.

High-Performance Laminated Shingles

These have thicker asphalt coatings to create shingles that are heavier or have a more textured surface appearance.

Liquid-Applied Roof Coatings

Low-slope roofing materials that can either serve as a structure’s primary roofing material or as a material that can extend the lifespan of an existing roof, reduce a building’s energy consumption, or minimize damage to roofs and roof decks.

Metal Shake, Shingle, and Tile

Roofing materials resembling wood shakes and shingles, asphalt shingles, or roofing tiles, but made from metal.

Modified Bitumen Roofing Systems (MBRs)

MBRs consist of a polymer-modified bitumen membrane top layer and a base sheet. These systems are generally assembled at the jobsite prior to installation.

Plastic Membrane Roofing

A low-slope roofing material consisting of a layer of plastic resins (primarily thermoplastic polyolefin or polyvinyl chloride) attached to a fiberglass or plastic backing.

Polymer-Modified Bituminous Membrane

A bituminous membrane that features asphalt blended with polymer modifiers to provide selected enhanced performance properties.

PVC Membrane

A low-slope roofing material composed of a layer of polyvinyl chloride (PVC) sheet attached to a fiberglass or plastic backing.

Roofing Tile

A steep-slope roofing material made of ready-mix concrete or clay formed into a variety of shapes and attached to a roof substrate.

Rubber Roofing

A low-slope roofing material consisting of a layer of rubber resins (most often ethylene propylene diene monomer) attached to a fiberglass or plastic backing.

Slate Roofing

A steep-slope roofing material made of slate that is cut and polished into shingles or shakes.

Solar Roofing

A steep-slope roofing material that resembles asphalt shingles or roofing tiles and serves as the building’s primary roofing material but features integrated photovoltaic units that convert solar energy into electrical power.

Spray Polyurethane Foam (SPF) Roofing

SPF roofing comprises closed-cell polyurethane roofing coated with protective compounds.

Standard Laminated Shingles

A steep-slope roofing material consisting of multiple layers of fiberglass surfaced with asphalt and mineral or ceramic granules; these extra fiberglass plies and asphalt layers give laminated asphalt shingles more weight and resistance to weather-related damage.

Standard Shingles

See Three-Tab Asphalt Shingles.

Standing Seam Roofing

A metal roofing type consisting of metal panels attached to each other by raising the edges of the panels and fastening them to each other.

Tensioned Fabric Roofing

A low-slope roofing material consisting of sheets of plastic-coated fabric installed on top of metal poles or other supports.

Three-Tab Asphalt Shingles

A steep-slope roofing material consisting of a single layer of fiberglass surfaced with oxidized asphalt and granules; each shingle is composed of three individual components, or “tabs”.

Wood Shake

A steep-slope roofing material made from a split log and hewn to a particular – often rectangular – shape.

Wood Shingle

A steep-slope roofing material consisting of wood sawn, or cut, from a log and formed into a particular – often rectangular – shape.

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