World Wipes

As Quoted In Cosmetics Design

Sales of wipes will benefit from rising incomes and urbanization, as these factors will boost the number of consumers who can afford wipes, have access to wipes, and have busier lifestyles -- particularly women.

World demand to rise 5.2% annually through 2018

Global demand for wipes is forecast to increase 5.2 percent annually through 2018 to $13.5 billion. Worldwide, sales of wipes will benefit from rising incomes and urbanization, as these factors will boost the number of consumers who can afford wipes and those who have access to wipes. Busier lifestyles -- particularly as more women work outside of the home -- will also drive demand for these convenience products. Furthermore, increases in manufacturing activity and modernization in healthcare practices, especially in developing countries, will drive gains as wipes provide better protection from linting or cross contamination than do more traditional cloth or paper products.

Developing markets to gain rising share of demand

In general, wipes benefit from being convenient, disposable, and easy to use. However, because wipes are considered convenience products rather than necessities, developed nations represent a disproportionate share of sales. For instance, although Western Europe and North America had only 12 percent of the world’s population in 2013, they combined to account for 52 percent of wipes sales. The US was the largest national market, accounting for 23 percent. However, developing markets will account for a rising share of wipes sales through 2018. For example, China, India, and Brazil will together represent 29 percent of additional global sales through the forecast period. China had eight percent of global sales in 2013, making it a distant second to the US.

Application-specific wipes to pace developed makets

The consumer market, which accounted for 60 percent of global sales in 2013, sees different trends in the developed and the developing markets. Wipes demand in developed markets is driven by sales of more specialized types. Developed countries have higher per capita incomes so intensity of use and overall market penetration of more basic types of consumer wipes is higher than in developing countries. As a result, sales gains in developed markets through 2018 will primarily stem from the ongoing introduction of application-specific wipes and those that incorporate high-value features (e.g., organic fabrics, gentler cleaning additives, or low-linting or more easily flushable substrates). Additionally, in developed countries wipes benefit from consumer preference for them over traditional cleaning methods as well as from greater access to a larger variety of wipes via more established distribution networks. In contrast, in developing areas wipes penetration is low, so sales gains will primarily stem from rising adoption of more basic baby wipes and other entry-level wipes products.

Study coverage

Details on these and other findings are contained in World Wipes, Freedonia industry study. It presents historical demand data (2003, 2008 and 2013) and forecasts (2018 and 2023) by product (e.g., personal care wipes, household wipes, healthcare wipes, manufacturing wipes, commercial wipes), world region, and for 14 countries. The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 26 industry players, including Kimberly-Clark, Procter & Gamble, and Nice-Pak Products.

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  1. World Wipes

    $6,300.00

    1. 1 INTRODUCTION

      $216.00

    2. 2 EXECUTIVE SUMMARY

      $160.00

      1. Table | WORLD WIPES DEMAND

    3. 3 MARKET ENVIRONMENT

      $2,023.00

      1. 3.1 General

        $82.00

      2. 3.2 World Economic Overview

        $267.00

        1. 3.2.1 Recent Historical Trends

          $82.00

        2. 3.2.2 World Economic Outlook

          $177.00

          1. Table | WORLD GROSS DOMESTIC PRODUCT BY REGION

      3. 3.3 World Demographic Outlook

        $335.00

        1. 3.3.1 World Population Outlook

          $109.00

          1. Table | WORLD POPULATION BY REGION

        2. 3.3.2 World Urban Population Outlook

          $82.00

          1. Table | WORLD URBAN POPULATION BY REGION

        3. 3.3.3 Population Under Five Years Old Outlook

          $82.00

          1. Table | WORLD POPULATION UNDER FIVE YEARS OLD BY REGION

        4. 3.3.4 World Female Population Outlook

          $82.00

          1. Table | WORLD FEMALE POPULATION BY REGION

      4. 3.4 Households

        $82.00

        1. Table | WORLD HOUSEHOLDS BY REGION

      5. 3.5 World Consumer Spending Outlook

        $183.00

        1. Table | WORLD PERSONAL CONSUMPTION EXPENDITURES

      6. 3.6 World Manufacturing Overview

        $146.00

        1. Table | WORLD MANUFACTURING VALUE ADDED BY REGION

      7. 3.7 World Motor Vehicle Production

        $189.00

        1. Table | WORLD MOTOR VEHICLE PRODUCTION BY REGION

      8. 3.8 World Motor Vehicles in Use

        $95.00

        1. Table | WORLD MOTOR VEHICLE PARK BY REGION

      9. 3.9 World Health Expenditures

        $184.00

        1. Table | WORLD HEALTH EXPENDITURES BY REGION

      10. 3.10 Competitive Products

        $104.00

      11. 3.11 Environmental & Regulatory Overview

        $183.00

      12. 3.12 Raw Material Trends

        $212.00

        1. Table | RAW MATERIAL TRENDS

        2. 3.12.1 Spunlaced Nonwovens

          $82.00

        3. 3.12.2 Airlaid Nonwovens

          $82.00

        4. 3.12.3 Other Substrates

          $82.00

    4. 4 OVERVIEW

      $1,403.00

      1. 4.1 General

        $82.00

      2. 4.2 World Wipes Overview

        $1,255.00

        1. Table | WORLD WIPES DEMAND BY REGION

        2. 4.2.1 Market Demand

          $1,073.00

          1. Table | WORLD WIPES DEMAND BY MARKET

          2. Table | WORLD CONSUMER WIPES MARKET BY SEGMENT & REGION

          3. CHART III-1 WORLD CONSUMER WIPES MARKET BY REGION, 2013

          4. Table | WORLD PERSONAL CARE WIPES MARKET BY TYPE & REGION

          5. Table | WORLD BABY WIPES MARKET BY REGION

          6. Table | WORLD OTHER PERSONAL CARE WIPES MARKET BY REGION

          7. Table | WORLD HOUSEHOLD & OTHER CONSUMER WIPES MARKET BY REGION

          8. Table | WORLD INDUSTRIAL WIPES MARKET BY SEGMENT & REGION

          9. CHART III-2 WORLD INDUSTRIAL WIPES MARKET BY REGION, 2013

          10. Table | WORLD HEALTHCARE WIPES MARKET BY REGION

          11. Table | WORLD MANUFACTURING WIPES MARKET BY REGION

          12. Table | WORLD COMMERCIAL & OTHER INDUSTRIAL WIPES MARKET BY REGION

        3. 4.2.2 Product Demand

          $97.00

          1. Table | WORLD WIPES DEMAND BY PRODUCT

      3. 4.3 Production & Trade Considerations

        $82.00

    5. 5 NORTH AMERICA

      $1,168.00

      1. 5.1 North America: Overview

        $104.00

        1. Table | NORTH AMERICA: MARKET ENVIRONMENT FOR WIPES

        2. CHART IV-1 NORTH AMERICA: WIPES DEMAND BY COUNTRY, 2013

      2. 5.2 North America: Markets

        $97.00

        1. Table | NORTH AMERICA: WIPES DEMAND BY MARKET

      3. 5.3 North America: Suppliers

        $96.00

      4. 5.4 United States

        $395.00

        1. 5.4.1 United States: Overview

          $105.00

          1. Table | UNITED STATES: MARKET ENVIRONMENT FOR WIPES

        2. 5.4.2 United States: Markets

          $189.00

          1. Table | UNITED STATES: WIPES DEMAND BY MARKET

        3. 5.4.3 United States: Suppliers

          $100.00

      5. 5.5 Canada

        $242.00

        1. 5.5.1 Canada: Overview

          $106.00

          1. Table | CANADA: MARKET ENVIRONMENT FOR WIPES

        2. 5.5.2 Canada: Markets

          $90.00

          1. Table | CANADA: WIPES DEMAND BY MARKET

        3. 5.5.3 Canada: Suppliers

          $82.00

      6. 5.6 Mexico

        $233.00

        1. 5.6.1 Mexico: Overview

          $116.00

          1. Table | MEXICO: MARKET ENVIRONMENT FOR WIPES

        2. 5.6.2 Mexico: Markets

          $84.00

          1. Table | MEXICO: WIPES DEMAND BY MARKET

        3. 5.6.3 Mexico: Suppliers

          $82.00

    6. 6 WESTERN EUROPE

      $2,239.00

      1. 6.1 Western Europe: Overview

        $130.00

        1. Table | WESTERN EUROPE: MARKET ENVIRONMENT FOR WIPES

        2. CHART V-1 WESTERN EUROPE: WIPES DEMAND BY COUNTRY, 2013

      2. 6.2 Western Europe: Markets

        $111.00

        1. Table | WESTERN EUROPE: WIPES DEMAND BY MARKET

      3. 6.3 Western Europe: Suppliers

        $82.00

      4. 6.4 France

        $288.00

        1. 6.4.1 France: Overview

          $97.00

          1. Table | FRANCE: MARKET ENVIRONMENT FOR WIPES

        2. 6.4.2 France: Markets

          $131.00

          1. Table | FRANCE: WIPES DEMAND BY MARKET

        3. 6.4.3 France: Suppliers

          $82.00

      5. 6.5 Germany

        $298.00

        1. 6.5.1 Germany: Overview

          $99.00

          1. Table | GERMANY: MARKET ENVIRONMENT FOR WIPES

        2. 6.5.2 Germany: Markets

          $156.00

          1. Table | GERMANY: WIPES DEMAND BY MARKET

        3. 6.5.3 Germany: Suppliers

          $82.00

      6. 6.6 Italy

        $302.00

        1. 6.6.1 Italy: Overview

          $112.00

          1. Table | ITALY: MARKET ENVIRONMENT FOR WIPES

        2. 6.6.2 Italy: Markets

          $143.00

          1. Table | ITALY: WIPES DEMAND BY MARKET

        3. 6.6.3 Italy: Suppliers

          $82.00

      7. 6.7 Spain

        $345.00

        1. 6.7.1 Spain: Overview

          $113.00

          1. Table | SPAIN: MARKET ENVIRONMENT FOR WIPES

        2. 6.7.2 Spain: Markets

          $169.00

          1. Table | SPAIN: WIPES DEMAND BY MARKET

        3. 6.7.3 Spain: Suppliers

          $82.00

      8. 6.8 United Kingdom

        $341.00

        1. 6.8.1 United Kingdom: Overview

          $99.00

          1. Table | UNITED KINGDOM: MARKET ENVIRONMENT FOR WIPES

        2. 6.8.2 United Kingdom: Markets

          $155.00

          1. Table | UNITED KINGDOM: WIPES DEMAND BY MARKET

        3. 6.8.3 United Kingdom: Suppliers

          $86.00

      9. 6.9 Other Western Europe

        $361.00

        1. 6.9.1 Other Western Europe: Overview

          $110.00

          1. Table | OTHER WESTERN EUROPE: MARKET ENVIRONMENT FOR WIPES

        2. 6.9.2 Other Western Europe: Markets

          $151.00

          1. Table | OTHER WESTERN EUROPE: WIPES DEMAND BY MARKET

        3. 6.9.3 Other Western Europe: Suppliers

          $100.00

    7. 7 ASIA/PACIFIC

      $2,033.00

      1. 7.1 Asia/Pacific: Overview

        $120.00

        1. Table | ASIA/PACIFIC: MARKET ENVIRONMENT FOR WIPES

        2. CHART VI-1 ASIA/PACIFIC: WIPES DEMAND BY COUNTRY, 2013

      2. 7.2 Asia/Pacific: Markets

        $109.00

        1. Table | ASIA/PACIFIC: WIPES DEMAND BY MARKET

      3. 7.3 Asia/Pacific: Suppliers

        $82.00

      4. 7.4 Australia

        $254.00

        1. 7.4.1 Australia: Overview

          $92.00

          1. Table | AUSTRALIA: MARKET ENVIRONMENT FOR WIPES

        2. 7.4.2 Australia: Markets

          $137.00

          1. Table | AUSTRALIA: WIPES DEMAND BY MARKET

        3. 7.4.3 Australia: Suppliers

          $82.00

      5. 7.5 China

        $419.00

        1. 7.5.1 China: Overview

          $124.00

          1. Table | CHINA: MARKET ENVIRONMENT FOR WIPES

        2. 7.5.2 China: Markets

          $180.00

          1. Table | CHINA: WIPES DEMAND BY MARKET

        3. 7.5.3 China: Suppliers

          $115.00

      6. 7.6 India

        $351.00

        1. 7.6.1 India: Overview

          $123.00

          1. Table | INDIA: MARKET ENVIRONMENT FOR WIPES

        2. 7.6.2 India: Markets

          $151.00

          1. Table | INDIA: WIPES DEMAND BY MARKET

        3. 7.6.3 India: Suppliers

          $82.00

      7. 7.7 Japan

        $349.00

        1. 7.7.1 Japan: Overview

          $113.00

          1. Table | JAPAN: MARKET ENVIRONMENT FOR WIPES

        2. 7.7.2 Japan: Markets

          $161.00

          1. Table | JAPAN: WIPES DEMAND BY MARKET

        3. 7.7.3 Japan: Suppliers

          $82.00

      8. 7.8 Other Asia/Pacific

        $374.00

        1. 7.8.1 Other Asia/Pacific: Overview

          $114.00

          1. Table | OTHER ASIA/PACIFIC: MARKET ENVIRONMENT FOR WIPES

        2. 7.8.2 Other Asia/Pacific: Markets

          $171.00

          1. Table | OTHER ASIA/PACIFIC: WIPES DEMAND BY MARKET

        3. 7.8.3 Other Asia/Pacific: Suppliers

          $88.00

    8. 8 OTHER REGIONS

      $2,141.00

      1. 8.1 Central & South America

        $844.00

        1. 8.1.1 Central & South America: Overview

          $116.00

          1. Table | CENTRAL & SOUTH AMERICA: MARKET ENVIRONMENT FOR WIPES

        2. 8.1.2 Central & South America: Markets

          $82.00

          1. Table | CENTRAL & SOUTH AMERICA: WIPES DEMAND BY MARKET

        3. 8.1.3 Central & South America: Suppliers

          $82.00

        4. 8.1.4 Brazil

          $294.00

          1. Table | BRAZIL: MARKET ENVIRONMENT FOR WIPES

          2. Table | BRAZIL: WIPES DEMAND BY MARKET

        5. 8.1.5 Other Central & South America

          $331.00

          1. Table | OTHER CENTRAL & SOUTH AMERICA: MARKET ENVIRONMENT FOR WIPES

          2. Table | OTHER CENTRAL & SOUTH AMERICA: WIPES DEMAND BY MARKET

      2. 8.2 Eastern Europe

        $855.00

        1. 8.2.1 Eastern Europe: Overview

          $112.00

          1. Table | EASTERN EUROPE: MARKET ENVIRONMENT FOR WIPES

        2. 8.2.2 Eastern Europe: Markets

          $109.00

          1. Table | EASTERN EUROPE: WIPES DEMAND BY MARKET

        3. 8.2.3 Eastern Europe: Suppliers

          $82.00

        4. 8.2.4 Russia

          $302.00

          1. Table | RUSSIA: MARKET ENVIRONMENT FOR WIPES

          2. Table | RUSSIA: WIPES DEMAND BY MARKET

        5. 8.2.5 Other Eastern Europe

          $309.00

          1. Table | OTHER EASTERN EUROPE: MARKET ENVIRONMENT FOR WIPES

          2. Table | OTHER EASTERN EUROPE: WIPES DEMAND BY MARKET

      3. 8.3 Africa/Mideast

        $442.00

        1. 8.3.1 Africa/Mideast: Overview

          $118.00

          1. Table | AFRICA/MIDEAST: MARKET ENVIRONMENT FOR WIPES

        2. 8.3.2 Africa/Mideast: Markets

          $176.00

          1. Table | AFRICA/MIDEAST: WIPES DEMAND BY MARKET

        3. 8.3.3 Africa/Mideast: Suppliers

          $147.00

    9. 9 INDUSTRY STRUCTURE

      $6,277.00

      1. 9.1 General

        $157.00

        1. Table | WIPES SALES BY COMPANY, 2013

      2. 9.2 Market Share

        $211.00

        1. 9.2.1 Converters' Level

          $91.00

          1. CHART VIII-1 WORLD WIPES CONVERTER MARKET SHARE, 2013

        2. 9.2.2 Retail Level

          $98.00

          1. CHART VIII-2 WORLD WIPES RETAIL MARKET SHARE, 2013

      3. 9.3 Industry Restructuring

        $118.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      4. 9.4 Competitive Strategies

        $560.00

        1. 9.4.1 New Product Development

          $82.00

        2. 9.4.2 Product Line Extension

          $82.00

        3. 9.4.3 Low Cost Position

          $97.00

        4. 9.4.4 Product Placement

          $86.00

        5. 9.4.5 Market Segmentation

          $152.00

        6. 9.4.6 Cooperative Agreements

          $82.00

      5. 9.5 Manufacturing Methods

        $114.00

      6. 9.6 Contract Manufacturing

        $82.00

      7. 9.7 Marketing & Distribution

        $130.00

      8. 9.8 Company Profiles

        $4,703.00

        1. 9.8.1 Albaad Massuot Yitzhak Limited

          $208.00

        2. 9.8.2 American Hygienics Corporation

          $113.00

        3. 9.8.3 Beiersdorf AG

          $149.00

        4. 9.8.4 C-Airlaid LLC

          $82.00

        5. 9.8.5 Clorox Company

          $413.00

        6. 9.8.6 Converting Wet Wipes Srl

          $118.00

        7. 9.8.7 DuPont (EI) de Nemours

          $82.00

        8. 9.8.8 Eczacýbaºý Ýlaç Sanayi ve Ticaret Aª

          $137.00

        9. 9.8.9 Grupo Productos Internacionales Mabe SA de CV

          $86.00

        10. 9.8.10 Henkel AG & Company KGaA

          $271.00

        11. 9.8.11 Holm (Jacob) &Sons AG

          $299.00

        12. 9.8.12 Jeyes Group Limited

          $83.00

        13. 9.8.13 Johnson & Johnson

          $176.00

        14. 9.8.14 Johnson (SC) &Son Incorporated

          $165.00

        15. 9.8.15 Kao Corporation

          $180.00

        16. 9.8.16 Kimberly-Clark Corporation

          $316.00

        17. 9.8.17 Koch Industries Incorporated

          $217.00

        18. 9.8.18 Nice-Pak Products Incorporated

          $279.00

        19. 9.8.19 Polymer Group Incorporated

          $353.00

        20. 9.8.20 Pristine Care Products Pvt Limited

          $82.00

        21. 9.8.21 Procter & Gamble Company

          $194.00

        22. 9.8.22 Reckitt Benckiser plc

          $121.00

        23. 9.8.23 Rockline Industries Incorporated

          $101.00

        24. 9.8.24 Suominen Corporation

          $187.00

        25. 9.8.25 Svenska Cellulosa AB

          $158.00

        26. 9.8.26 Unilever Group

          $173.00

      9. 9.9 Other Wipes Companies

        $228.00

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