With Greek yogurt having already refashioned the yogurt category, the question becomes what’s the next disruptor? The longer-term answer is dairy-free, plant-based yogurt.
October 17, 2018In the U.S. yogurt market, the free-from trend has brought to store shelves dairy-free, plant-based yogurt featuring ingredients such as soy, coconut, almonds, and cashews, as well as pea-based yogurt. Look for innovation to expand in 2018 and beyond.
January 22, 2018Take a proactive approach to your market research needs. Purchase The Yogurt Market and Yogurt Innovation, 2nd Edition and save 10% using promo code PFSAVE10 at checkout. Feb. 10 - The reports of Greek yogurt’s death may have been greatly exaggerated. Last December the article “ Goodbye, good old Greek yogurt ” by The Washington Post detailed the apparent wane in consumer interest in Greek yogurt. Sales have noticeably begun to mature after Greek yogurt spent much of the past decade hailed as ...
February 10, 2016Playing into the ongoing pet humanization trend, pet product manufacturers have jumped onto the yogurt bandwagon, including the product in everything from treats and rawhide chews to shampoos and conditioners. Vetscience LLC, makers of Fruitables natural dog treats, has developed the Fruitables Greek yogurt crunchers line, currently available in three Greek yogurt flavors (coconut, vanilla, and strawberry) with pumpkin granola or oatmeal crunch. Similarly, Redbarn Pet Products offers Greek y...
May 15, 2015Chobani recently announced that it is expanding its product range to appeal to more consumers and eating occasions. Central to the expansion is its new Chobani Kids and Chobani Tots lines, which will prominently feature Disney and Marvel characters on packaging. Such efforts by Disney are an essential strategic maneuver to not only potentially boost present-day sales, but to also build a vital rapport with the next generation of consumers that will endure even as today’s kids grow to adulthood. ...
January 22, 2015How Greek yogurt has helped pave the way for a manly yogurt News that Dannon Yogurt, the U.S., New York-based subsidiary of Danone, signed a new marketing contract with the National Football League (NFL) as its official yogurt sponsor may have come as a surprise to many. Food Navigator U.S.A., a food industry trade publication (July 30, 2014 ), reported a deal for the 2015 season, following Super Bowl ads placed in 2012 and 2014. For yogurt-makers, ongoing ad placement in front of a male-centr...
August 13, 2014Consumers are looking for foods that provide health and wellness benefits and contain ingredients that address illness mitigation. Packaged Facts data from a January-February 2014 survey notes that 57% of consumers are looking for foods with nutrients that address health concerns. Among the nutrients consumers are keying in on is protein. Protein provides many benefits, including its support of weight management and proper growth, immune, heart and respiratory function. According to Packaged F...
July 9, 2014