Packaged Fact identifies four key ways that U.S. grocers can better attract and meet the needs of this important and influential consumer segment.
The sheer volume of spending on food at home by affluent households—which is in excess of $100 billion—makes them an essential consumer segment for food manufacturers, marketers, distributors, and grocers...But, as Packaged Facts reports, it’s not money alone that sets affluent food shoppers apart.
Analysis provided in Packaged Facts' report, "Walmart U.S. Strategies and Shoppers", helps make a strong case in Walmart’s favor.
Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.
Retailer-specific mobile apps have become an important means of consumer engagement. They have been downloaded by a majority (53%) of smartphone users, and 42% have used them in the past 30 days, according to "Private Label Credit Cards in the U.S., 10th Edition."
Fast fashion – the trend toward selling clothing featuring the latest designs to consumers as quickly and cheaply as possible – has long been the driving force in the apparel market. To the annoyance of many consumers, two consequences of this trend have been that clothing has become less durable and less unique.
Even before the acquisition, it was hard to escape the sense that time was on Amazon’s side rather than Walmart’s, especially in terms of growth.
Sales of private label frozen desserts have grown steadily over the last couple of decades. In recent years, about two-thirds of consumers have come to accept that private label frozen desserts are equal in quality to name brand frozen desserts. This perception is based in reality, as private label frozen desserts have been on a steady rise in terms of quality over the past three decades.
Based on the number of meal kit delivery services around the country, the current numbers of meal shipments, and the almost certain entry of such services from retailers and food marketers (ahem Whole Foods), Packaged Facts conjectures that the U.S. meal kit delivery services market will generate $1.5 billion in sales by the end of 2016 and will grow to a multi-billion market over the next five years.
This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.
Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...