Integrating AmazonFresh as a free benefit for Prime members is a masterstroke that increases the odds that the AmazonFresh brand will soon be displayed across physical storefronts, where Packaged Facts envisions that click-and-collect and home delivery will be offered for free to Prime members.
A number of trends will reshape the pet business for years to come.
Beverages accounted for 13% of total online grocery sales in 2018.
The best way for major retailers such as Amazon and Walmart to engage with local producers and independent grocers is to allow them to use their online grocery marketplaces for a fee in the same way they have opened up their regular online marketplaces to other sellers.
Analysis provided in Packaged Facts' report, "Walmart U.S. Strategies and Shoppers", helps make a strong case in Walmart’s favor.
With its virtual marketplace, e-commerce is pounding away at the already cracked wall between pet specialty and mass channels.
The Amazon/Whole Foods marriage marks the tipping point in a shift that is already underway, with the brick-and-mortar store of the future still alive and well but vastly different as a result of ever sophisticated mobile apps and new-generation brick-plus-click logistics including store remodels.
Whole Foods’ branded product web sales reached $500,000, after Amazon placed about 2,000 items from Whole Foods’ 365 Everyday Value brand on its site.
Online pet product sales are at a tipping point: Packaged Facts estimates online pet product sales accounting for approximately of the total U.S. pet products market.
Amazon's acquisition of Whole Foods should push product choices higher in relatively short order. And that is just the beginning.