Affluent consumers favor small food brands that market their products based on the themes of simplicity, honesty, freshness, local ties, Fair Trade, eco-friendliness, and philanthropy.
January 2, 2020Sales of green household cleaning products in the U.S grew at a compound annual growth rate (CAGR) of 30% from 2007 and 2010. They declined at a CAGR of 2% from 2010 to 2014. What happened? Green Household Cleaning and Laundry Products in the U.S., 3rd Edition details how growth of the market for green household cleaners and laundry products was driven higher through 2010 by the entry of major mainstream mass marketers with green brands such as Clorox Green Works and a host of others. They wer...
April 27, 2015You and your pet, sharing food? Yep. And we’re not talking about table scraps. The Yaff Bar energy bar is specifically designed to be shared between pets and their humans, boasting such tempting ingredients as Blueberries, puffed rice and “a touch of carob.” In the natural, organic and eco-friendly pet food market, the “humanization” of pet products has grown to epic proportions, with human-grade foods perhaps representing the peak, according to a recent Packaged Facts pet report. At the foref...
December 1, 2014An increasing number of U.S. businesses are concerned with managing their ecological footprint, and in recent years this dedication to going green has trickled down to the U.S. coffee market. In particular, to have a competitive foodservice coffee platform, being environmentally and socially responsible is increasingly important, according to Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition , a recent report by Packaged Facts. To illustrate this point, consider...
July 16, 2014