Crackers: A back-to-the-future frontier for food marketers
Blog
In the world of snacks, crackers are fast becoming the next big thing for snackers and the final frontier for food marketers. As harried, on-the-go Americans increasingly turn to snacks to satisfy their cravings and replace sit-down meals, they are discovering that crackers can offer an exciting and healthy alternative to traditional salty snacks such as chips, popcorn and pretzels. In a virtuous circle that promises to provide a significant boost to the market for crackers, major marketers in t...
January 28, 2014