Deconstructing “Hispanic” food shoppers
Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. With the continuing dispersal of Latinos into areas not traditionally known for having substantial Hispanic populations, Hispanic food shoppers now represent a rapidly growing segment of the customer base of grocers throughout the country.
While Hispanic food shoppers offer a rich opportunity for food marketer...
August 11, 2014