Plant-loving Millennials are treating plants as an initial step toward the responsibility that comes with parenting or homeownership.
Food indulgence and decadence are desired by many Americans, and despite health concerns, some don’t care if they come from sugar.
Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.
Millennials have built up quite a list of industries and businesses for which they are responsible for “killing” over the past few years – from restaurant chains and mass-produced beer to starter homes and napkins. Finally, it seems millennials have redeemed themselves in what is arguably the last place one might expect: the frozen food aisle.
Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.
US restaurant and foodservice revenues are forecast to total $990 billion in 2021. Advances will be driven by increases in population and disposable personal income, as consumers dine out more often and purchase higher-priced offerings. Over the 2006-2016 period, revenues increased briskly, with 2009 representing the only year of decline as the recession prompted consumers to curb discretionary purchases.
The theory that Millennials are abandoning banks may be overblown, depending on how their banking relationships with those banks are being defined.
US wine demand by volume is forecast to reach 1.2 billion gallons in 2021. Increases will be driven by continued expansion in disposable personal income and demographic shifts, in which a larger percentage of the growing population will consume wine...
With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.
Prepaid cards are an ideal vehicle to provide Millennials with a low-cost, mobile- and tech-forward payment instrument for everyday use—a strategy not lost on market participants seeking to broaden their user base.