Consumers are increasingly choosing bottled water over carbonated soft drinks and other beverages due to greater awareness of the negative health effects associated with beverages containing sugar and artificial ingredients. Furthermore, the use of flavor drops enable consumers to customize their drink with as much or as little flavor and sugar as they desire.
June 22, 2018Millennials have built up quite a list of industries and businesses for which they are responsible for “killing” over the past few years – from restaurant chains and mass-produced beer to starter homes and napkins. Finally, it seems millennials have redeemed themselves in what is arguably the last place one might expect: the frozen food aisle.
June 22, 2018Three of the top trends impacting the jewelry and watch market
June 18, 2018Consumers are showing greater interest in landscaping features besides lawns, such as gardens, native grasses, plants, and shrubs. A key reason involves environmental concerns and local regulations regarding water use, which have become increasingly important, particularly in areas that feature water scarcity. To succeed in the face of these concerns, landscaping service firms must tailor their offerings to include a wider array of services that address environmental considerations such as reducing water use.
May 30, 2018For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
March 12, 2018Fast fashion – the trend toward selling clothing featuring the latest designs to consumers as quickly and cheaply as possible – has long been the driving force in the apparel market. To the annoyance of many consumers, two consequences of this trend have been that clothing has become less durable and less unique.
October 11, 2017US beer demand is forecast to reach 6.6 billion gallons in 2021. Rising disposable personal income levels will stimulate consumer spending on beer. However, over the 2006-2016 period, demand for beer in volume terms fell at an average annual rate of 0.3% as the market matured and beer lost market share to other alcoholic beverages, especially among key demographics including baby boomers and millennials.
August 28, 2017While consumers have embraced the look and feel of knitted shoes, footwear companies have become excited about the possibilities the new process provides...
May 19, 2017US wine demand by volume is forecast to reach 1.2 billion gallons in 2021. Increases will be driven by continued expansion in disposable personal income and demographic shifts, in which a larger percentage of the growing population will consume wine...
May 16, 2017US demand for Christmas lighting sets is forecast to total $515 million in 2021. Anticipated contraction in Christmas tree purchases in unit terms will weigh on demand for associated lights...
May 9, 2017