Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix
August 9, 2017Between 2006 and 2016 the number of 18- to 34-year-old dog owners grew by 39%. During that span Joelyne King--an entrepreneurial Millennial--turned her passion for pets into a labor of love. Here's her take on the U.S. pet industry...
August 7, 2017Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
February 7, 2017The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
January 12, 2017No one—that is, NO ONE—enjoys cleaning up pet poop. Of course, ignoring pet waste won’t make it magically disappear. But recent innovations in pet litter, clean-up, and odor-control products can make clean-up relatively painless, as explored in depth in Packaged Facts’ report, “Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends.”
October 14, 2016Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.
September 21, 2016Packaged Facts covers cat food across our catalog of pet products & services reports. Save 10% on any pet report through October 1 with discount code PETSUMMER10. July 26 - Much like people, cats need portion control. They need regular exercise. And some experts even say they really should be in charge of their own feeding schedule. Taken together, these factors boil down to the notion that cats should not be eating from bowls. Plopping a scoop of food into a bowl is not enough! In their ...
July 26, 2016See more Packaged Facts reports focused on Millennials here. June 20 - The Millennial generation has become a driving force in the American pet industry. Between 2007 and 2015, Millennials were responsible for 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners, according to Packaged Facts in the report Millennials as Pet Market Consumers. Millennial consumers will pla...
June 20, 2016Stay in the know this flea and tick season. Purchase Pet Medications in the U.S., 4th Edition and save 10% through June 3 with promo code PFSAPD2016. May 10 - Flea and tick products have undergone an upheaval of sorts in recent years. The latest trend has been prescription chewables, now becoming a favorite among veterinarians and pet owners alike, as they are considered easier to administer than topicals. Merial introduced Nexgard in late 2013, and it has since driven Merial’s growth, becomin...
May 10, 2016April 13, 2016 - Just how much does the pet food segment mean to the overall U.S. market for pet products and services? According to the Packaged Facts Pet Food in the U.S., 12th Edition , the pet food sector is worth $30 billion with expected annual increases of 3%-5% through 2020. Among the hottest topics involved in this projected pet food market growth is protein-which will be covered by our research director David Sprinkle in an upcoming presentation at the Petfood Innovation Workshop: Meat...
April 13, 2016