The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
January 12, 2017The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
January 3, 2017May 6 - The 2016 Petfood Forum was a rousing success as attendance swelled to record numbers. Popular opinion attributes the increase to the successful strategic relocation of the forum to Kansas City, which placed attendees and exhibitors directly in the center of the animal health corridor. Naturally, we at Packaged Facts like to believe that the irresistible draw of a presentation by our very own David Sprinkle was the real X-factor. Mr. Sprinkle presented on high-protein trends in the pe...
May 6, 2016Simba Information, EM’s parent, in July completed its acquisition of Education Market Research, merging the two leading providers of business intelligence on the PreK-12 and college markets for instructional materials. EMR contributes a curriculum-based market analysis based on proprietary surveys that EMR has conducted through the years to Simba’s thematic approach to current issues facing the education publishing industry-examining such topics as the shift to digital in curricula, the testin...
July 28, 2015