If you have pain, take a pain reliever; if you can’t sleep, take sleep medication. Right? Wrong. Packaged Facts’ survey analysis suggests that sleep disturbance sufferers are much less likely than pain sufferers to take either OTC or prescription drugs to treat their condition. And yet OTC and prescription sleep remedies do the job: disturbance sufferers who take medication to treat their condition report high rates of relief.
March 8, 2017Americans living in urban areas are the biggest fans of alternative ingredient snacks, even more so than people who live in suburban areas and far more than those living in rural settings. The differences are most pronounced for pulse- and seaweed-based snacks, but the pattern holds true for every type of alternative ingredient salty snack and cracker; rural snackers are just less interested.
March 2, 2017For the millions of people who have celiac disease the various gluten-free certifications are of great value, not only helping them to manage a serious health condition, but providing psychological and emotional relief as well.
February 27, 2017The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
February 16, 2017Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
February 7, 2017Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
February 1, 2017The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
January 12, 2017Perhaps more than ever before, consumers want to know about what’s in their meat and poultry, how it was raised and where it came from. This need to know taps a breadth of concerns related to food healthfulness and sustainable practices, as discussed in the Packaged Facts report, "Meat, Poultry and Seafood: Restaurant Trends and Opportunities".
December 15, 2016Marketers and retailers have long recognized the exceptional role Hispanic consumers play in their growth strategies. Sheer numbers are one reason. Yet, Hispanics embody far more than just an extraordinarily fast-growing population segment of the American population. They now represent a market with outsize spending power that will only continue to grow in the future.
November 28, 2016Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.
November 10, 2016