Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, unsaturated fats, clean label, low sugar, and non-GMO. Parents tend to be more health-conscious and choosy about foods for their kids and themselves.
As the workplace changes, coffee service providers need to look to other markets to expand sales.
Improving gut health or immunity through food is a key area of focus for marketers and consumers alike.
Online sales of foods and beverages are forecast to increase 32% per year through 2023.
Since its introduction, White Claw hard seltzer has raced to the top of the “malternatives” market, even giving leading beer brands a run for their money. Is the product’s success driven by its quality, or is it a flash in the pan driven by novelty and social media trends?
From candy to lotion, CBD (cannabidiol) has found its way into many ordinary household products. Yet, CBD-infused soft drinks are few and far between. Is that set to change?
Beverages accounted for 13% of total online grocery sales in 2018.
Historically, a simple mention of “100% Juice” was sufficient to encourage a consumer to purchase fruit beverages based on what appeared to be a healthy choice. However, with greater consumer awareness of the sugar content of juice, the movement of consumers away from sugary beverages, and the decline of traditional breakfast habits, fruit beverage shipments have been on a recent decline. As manufacturers change their product lines to appeal to new consumer habits, a range of new beverage options marketed as healthy has entered the market.
Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold.
Consumers are increasingly choosing bottled water over carbonated soft drinks and other beverages due to greater awareness of the negative health effects associated with beverages containing sugar and artificial ingredients. Furthermore, the use of flavor drops enable consumers to customize their drink with as much or as little flavor and sugar as they desire.