Breakfast on-the-go is big business for quick-serve eateries and food retailers
There are many trends that are set by larger restaurants and retailers, and there are certainly just as many opportunities that are identified by those who have the resources to splurge ahead first. But that’s not always the case, however: Early last year, after talking up a big game, Wendy’s, with more than 6,000 restaurants globally, pulled out of testing and expanding its breakfast program.
The chain had talked up a big game of attack. At the onset, there were visions of breakfast paninis a...
February 10, 2014