The ease with which e-commerce facilitates ordering and shipping made food gifting more popular during the pandemic.
Halloween is less commonly a gift-giving holiday, with the celebratory focus being placed upon snacks and candy given to trick-or-treaters. Nonetheless, the holiday provides many opportunities for food gifting to personal friends, acquaintances, or family members.
Given the outsized importance major holidays and tradition play in their market, food gifting marketers must continue inventing and reinventing food gifts and to keep a watchful eye for ways to broaden holiday-related purchase rationales.
This blog is based on Food Gifting in the U.S., 4th Edition. For more insights from the report click here.
Behold the food gift, that wonderfully trendy present that combines two things people love: yummy morsels that tantalize the taste buds and the thrill of being the recipient of someone else’s thoughtfulness. On the strength of gift-giving centric occasions such as birthdays, Valentine’s Day and winter holidays (Christmas, Hanukkah, Kwanzaa), U.S. food gifting sales reached an estimated $2...