Retail pizza innovation moving in the right direction
The frozen pizza industry has a problem on its hands: in the face of health and “real food” trends, frozen pizza may be suffering from a processed food stereotype. The bottom line is that during 2010-2014, the percentage of households eating frozen pizza in the past 30 days has dropped slightly, while the percentage eating 10+ pizzas per month has dropped 15%. The trend is particularly troubling because it involves demographics that have been core users, such as consumers living in households wi...
March 13, 2015