Teaching children to garden has multiple benefits that will last far beyond the coronavirus outbreak.
October 13, 2020Food industry players and marketers are aligning as allies to parents in the battle to get kids to eat fruit and veggies through the “stealth health” movement, among other efforts.
May 14, 2019The kids’ food and beverage market is a tricky business and requires a special approach to both innovation and marketing
February 5, 2018The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
February 16, 2017Chobani recently announced that it is expanding its product range to appeal to more consumers and eating occasions. Central to the expansion is its new Chobani Kids and Chobani Tots lines, which will prominently feature Disney and Marvel characters on packaging. Such efforts by Disney are an essential strategic maneuver to not only potentially boost present-day sales, but to also build a vital rapport with the next generation of consumers that will endure even as today’s kids grow to adulthood. ...
January 22, 2015The dynamics of the kids’ food business have changed dramatically in recent years. In a nutshell, typical macaroni and cheese isn’t going to cut it when a kid can have noodles shaped like their favorite cartoon character. Or, what fun is using a spoon to eat yogurt or applesauce when you can squeeze it? Taste is no longer the only qualification needed to be a kid-friendly food. In fact, it’s become quite a juggling act for any company or brand that tries to break into this growing market. Shif...
January 16, 2014