The Neandrathal didn’t eat yogurt, but in the age of brogurt, today’s man does
How Greek yogurt has helped pave the way for a manly yogurt
News that Dannon Yogurt, the U.S., New York-based subsidiary of Danone, signed a new marketing contract with the National Football League (NFL) as its official yogurt sponsor may have come as a surprise to many. Food Navigator U.S.A., a food industry trade publication (July 30, 2014 ), reported a deal for the 2015 season, following Super Bowl ads placed in 2012 and 2014. For yogurt-makers, ongoing ad placement in front of a male-centr...
August 13, 2014