The times, they are a changin’: the percentage of consumers who prefer “alternative medicine” to standard medical practice has risen from 17% over the past 10 years, a 37% jump. The trend extends deeply into the realm of pain management, which continues down an inclusive path that suggests success for alternative therapy professionals.
March 21, 2017There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.
November 16, 2016Discussion of the merits of nutritional supplements can be tricky, in the same way topics such as politics and religion are sometimes best avoided. That’s because you have two very polarized types of people when it comes to supplements: the “true believers” who believe that the supplements they take help to keep them healthy, and may have personally experienced positive results from taking specific supplements, and the “unfaithful,” who may point to studies that prove (to them) that vitamins and...
September 4, 2014