Currently, as reported in our report Private Label Credit Cards, 55% of adults have private-label (store-only) credit cards, with 44% (or 80% of overall consumer credit cardholders) having used them in the last 30 days.
July 21, 2021Private label cards are helping customers make large purchases that they otherwise might not be able to pay for all at once, such as appliances, home entertainment systems, or Christmas gifts for a household.
November 5, 2019Retailers and their private label credit card partners continue to refine their retailer-specific mobile apps, which provide a very important customer loyalty and engagement nexus that increasingly includes payment and loan options.
August 1, 2019Prepaid cards are an ideal vehicle to provide Millennials with a low-cost, mobile- and tech-forward payment instrument for everyday use—a strategy not lost on market participants seeking to broaden their user base.
September 30, 2016This blog is based on the Packaged Facts report Private Label Credit Cards in the U.S., 9th Edition. Purchase a copy by Dec. 1 and receive 5% off with promo code PFPLCC1015. The movement to virtual private label cards housed within retailer mobile apps foretells the eventual demise of the physical card: Already, more than 30% of private label card issuer and program manager Alliance Data Systems’ private label card purchase value is made via card-not-present transactions. More broadly, retai...
October 13, 2015Once home to consumers with higher risk profiles and higher chargeoff rates, store credit card volume and active accounts took a nosedive during the recession, as issuer portfolios groaned under the strain of bad debt and reduced customer engagement. But signs point to a private label turnaround. Deal-making activity suggests that private label card programs have become a more viable and stable income source for issuers; the payment card segment has been buoyed by a spate of deals that has invig...
August 15, 2013