More than half of the U.S. salty snacks market is controlled by PepsiCo, according to the Packaged Facts report “Salty Snacks: U.S. Market Trends and Opportunities”
July 12, 2018Given the outsized importance major holidays and tradition play in their market, food gifting marketers must continue inventing and reinventing food gifts and to keep a watchful eye for ways to broaden holiday-related purchase rationales.
July 2, 2018Marketers are aggressively trying to spur and meet demand for what many consumers look for in cheese: dairy goodness, indulgence, and new flavor experiences.
June 18, 2018US demand for snack foods is forecast to total $93.2 billion in 2022. In recent years, some younger consumers (e.g., millennials) have moved away from the traditional three meals per day and shifted into a lifestyle involving increased snacking, or multiple smaller meals, throughout the day, generating greater demand for snack foods and a rise in the number and variety of new product offerings.
March 5, 2018Popcorn—especially ready-to-eat varieties—is an important food retail segment to watch in 2017. Use promo code PopTen17 at checkout to save 10% on “Salty Snacks in the U.S., 4th Edition” before the end of February.
January 19, 2017Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.
November 10, 2016There are 50 million consumers who often snack between meals and agree that “salted snacks are my favorite snack.” Packaged Facts reveals who they are and how to market to them in our report Salty Snacks in the U.S. It’s National Junk Food Day, and with Americans nationwide indulging in junk foods ranging from the traditional to the weird and wacky, it’s a perfect time to pay homage to the granddaddy of all junk foods-the salty snack. Whether it be the crunchy potato chip, the versatile corn...
July 21, 2015In the world of snacks, crackers are fast becoming the next big thing for snackers and the final frontier for food marketers. As harried, on-the-go Americans increasingly turn to snacks to satisfy their cravings and replace sit-down meals, they are discovering that crackers can offer an exciting and healthy alternative to traditional salty snacks such as chips, popcorn and pretzels. In a virtuous circle that promises to provide a significant boost to the market for crackers, major marketers in t...
January 28, 2014Nearly everybody eats salty snacks at one time or another. More than 90% of households in the country report using a salty snack in the past 30 days. Potato chips are eaten by 85% of American households. Corn/tortilla chips/cheese snacks rank next in popularity (72% of households), followed by popcorn products (71%) and pretzels (55%). Although salty snacks are a ubiquitous part of American diets, some of us crave salty snacks much more than others do. There are 50 million Americans who say th...
November 27, 2013American consumers have permanently changed their eating habits. The era of three square meals a day has gone the way of the typewriter and vacuum tube. More and more Americans eat smaller portions of food more frequently throughout the day, and there is universal agreement in the food industry that this megatrend is here to stay. Another cultural shift fueling the healthy-ingredient snacks market is the high priority placed by many consumers on making sure that the food they-and their kids-eat ...
October 11, 2013