Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.
November 10, 2016In the world of snacks, crackers are fast becoming the next big thing for snackers and the final frontier for food marketers. As harried, on-the-go Americans increasingly turn to snacks to satisfy their cravings and replace sit-down meals, they are discovering that crackers can offer an exciting and healthy alternative to traditional salty snacks such as chips, popcorn and pretzels. In a virtuous circle that promises to provide a significant boost to the market for crackers, major marketers in t...
January 28, 2014American consumers have permanently changed their eating habits. The era of three square meals a day has gone the way of the typewriter and vacuum tube. More and more Americans eat smaller portions of food more frequently throughout the day, and there is universal agreement in the food industry that this megatrend is here to stay. Another cultural shift fueling the healthy-ingredient snacks market is the high priority placed by many consumers on making sure that the food they-and their kids-eat ...
October 11, 2013