Quick question: what products can you sell as a service? Clothing? Check. Furniture? Check. Music? Check. Cars? Yes indeed. Even Americans’ love affair with vehicle ownership is going by the wayside – or so it seems. Proclamations of the end of personal car ownership are in vogue. Car subscription services – where consumers pay a fixed monthly fee to drive a vehicle they are renting – are one of the innovative services aiming to liberate us all from the responsibility of ownership. However, the prospects of car subscriptions as a mass-market mobility service appear limited.
June 17, 2019For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
March 12, 2018US demand for RVs is forecast to reach $16.6 billion in 2021. Rising disposable personal income levels will support gains. In addition, sales stand to benefit from population growth among the age cohorts most likely to buy RVs.
November 21, 2017