Restaurant loyalty programs catch on among frequent users but apps alone not the key
This blog is based on the Packaged Facts report Future of Foodservice: Food and Beverage Menu Trends & Opportunities. Purchase the report by December 1 and receive 5% off with promo code PF081715.
Retailer emphasis on loyalty programs is influenced by the growing realization that coupons and discount deals often cause only a short-term traffic spike but generally fail to build long-term guest loyalty. This is part of the reason why, compared to other food and non-food retailers (especially the...
August 17, 2015