Flour Power: Small Companies Exploit Healthy Grain-Based Food Niche, While Major Players Spend Dough to Acquire Them
Due to the advent of ketogenic and gluten-free diets, consumers want healthy grain-based foods – and they’re willing to pay more for them. One segment of the industry that has benefited is small start-up baking companies. They’ve boosted revenues by offering healthy grain-based products inside the healthy eating niche in the market. However, the major food manufacturers are responding through acquisition of many of these small health-focused food brands to diversify their portfolio.
June 18, 2018