Affluent consumers favor small food brands that market their products based on the themes of simplicity, honesty, freshness, local ties, Fair Trade, eco-friendliness, and philanthropy.
January 2, 2020A sweet discount on Packaged Facts’ Salty Snacks in the U.S., 4th Edition : 5% off with code PFSNACKS2016. April 21 - Snacks and Super Bowl go together like … well … actually it’s pretty much impossible to make a better pairing then that. According to IRI, Americans spent an extra $1.5 billion in snacks and $767 million on candy in the two weeks leading up to Super Bowl XLIX in 2015. Of course, salty snacks like chips, pretzels, and popcorn are a key component of those snacks. In the week lead...
April 21, 2016Chobani recently announced that it is expanding its product range to appeal to more consumers and eating occasions. Central to the expansion is its new Chobani Kids and Chobani Tots lines, which will prominently feature Disney and Marvel characters on packaging. Such efforts by Disney are an essential strategic maneuver to not only potentially boost present-day sales, but to also build a vital rapport with the next generation of consumers that will endure even as today’s kids grow to adulthood. ...
January 22, 2015Green Giant proves innovation is key to heating up frozen food sales.
May 9, 2017There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.
November 16, 2016Facebook has become a promotional venue for many pet industry marketers, letting them keep connected with current customers as well as recruit new customers. In the pet food market, Facebook can really help put a “face” on animal welfare efforts, letting companies post images and videos of the animals helped by their causes. The ability to personalize content to suit specific needs, and almost instantly reach thousands, sometimes hundreds of thousands, of consumers, makes social media perfect fo...
October 3, 2013For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
March 12, 2018This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL. Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...
October 1, 2015