In September 2014, cereal king General Mills Inc. (GM) announced it was acquiring Annie’s Homegrown Inc. for approximately $820 million. Known for its macaroni and cheese and its bunny logo, Annie’s is a well-known natural and organic food producer, and very much conveys the feeling of a small environmentally-oriented company even with $204 million in sales reported for fiscal year 2013, according to Natural and Organic Foods and Beverages in Canada by Packaged Facts. The deal saw General Mill...
October 8, 2014Affluent consumers favor small food brands that market their products based on the themes of simplicity, honesty, freshness, local ties, Fair Trade, eco-friendliness, and philanthropy.
January 2, 2020Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
February 1, 2017America's perennial enthusiasm for health and wellness is expressed in their food product choices, and natural & organic retailers are often the first to meet this demand.
October 13, 2017Tyson’s recent moves respond to the growing trend among consumers, particularly Millennials, to view humane treatment of livestock animals as an ethical imperative, and an important component of corporate policies for marketers involved in meat, poultry, and dairycase products.
May 12, 2017Companies in the functional foods market niche are leveraging consumer trends to gain brand traction, particularly the demand for nondairy probiotics.
October 10, 2017“Free Range,” “Grass Fed,” “All Natural,” “Pasture Raised” - it all sounds so appealing how can any meat eater resist? And, in fact, plenty don’t. From all evidence, the market for beef, pork, lamb, bison, and venison raised in idyllic conditions is growing steadily. The USDA reports that meat (along with fish and poultry) has been the fastest growing component of the overall organic food market over the last decade. In addition, according to research from the USDA’s Economic Research Service (E...
September 11, 2014You and your pet, sharing food? Yep. And we’re not talking about table scraps. The Yaff Bar energy bar is specifically designed to be shared between pets and their humans, boasting such tempting ingredients as Blueberries, puffed rice and “a touch of carob.” In the natural, organic and eco-friendly pet food market, the “humanization” of pet products has grown to epic proportions, with human-grade foods perhaps representing the peak, according to a recent Packaged Facts pet report. At the foref...
December 1, 2014Unlike conventional supermarkets, Whole Foods Market and Trader Joe’s are destinations: places consumers seek out and travel to over long distances. The two chains’ retail strengths echo similar market strategies as they seek to capitalize on growing consumer interest in natural and organic products. In many ways, they also have very similar-and actually often the same-customers. Yet, the striking differences between the two chains are what keep the same consumers shopping at both. At Whole Food...
March 5, 2014Searching for market research on healthy food products? Packaged Facts has it covered. Purchase either Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition or Natural and Organic Foods and Beverages in the U.S., 4th Edition by December 1 and receive 5% off with promo PFQUINOA. “What’s quinoa?” It’s a question that’s conceivably crossed the mind of just about any American consumer who has either shopped at Whole Foods in the past few years or who has adopted a healthier lifestyle comp...
August 24, 2015