What’s next for co-branded and affinity credit cards?
For more insights from Co-branded and Affinity Credit Cards in the U.S. visit the report product page here.
With credit cards offering ever richer rewards tier architectures (is 3-2-1 already passÃ©?), many wonder whether the card industry is trading rewards for lower profit margins. So far, we think this concern is overblown: rewards costs are indeed rising; but as they move toward lower-cost digital channels, card member acquisition and communication expenses are falling.
But acquisition m...
November 2, 2015