The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
February 16, 2017Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.
March 8, 2018Recently Empirica, a social media intelligence and research company, released its list of the most influential market research companies on Twitter through the first three months of 2018. Packaged Facts ranked #9.
April 27, 2018Culinary convenience is a quality coveted by many Americans who struggle to fit meal preparation into their busy schedules. It’s no surprise, then, that meal kit delivery services are the latest and most successful attempt to provide people who are on the go with simple solutions to their mealtime problem.
April 6, 2017There are important innovations and developments that bode well for a CBD market still in the throes of nascent-stage growth.
March 2, 2020This blog is based on Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Find out more on the report by clicking here. April 1 - Pet marketers across the spectrum of the pet industry can often be found practicing some of the latest cutting edge tactics to engage pet parents. Whether it’s through social media, geotargeting, personalization, content marketing or numerous other ways, there is no shortage of creative ideas out there. Sometimes the tactics are topical. ...
April 1, 2016Given the increased premiumization of pet foods, it is not surprising younger pet owners are just as interested in beautiful packages of pet food to signify their devotion to their pets.
August 22, 2018Incorporating plant-based meat into prepared foods is the ultimate convenience since consumers can have a complete meal at home or at a workplace with little effort.
November 5, 2020Food industry players and marketers are aligning as allies to parents in the battle to get kids to eat fruit and veggies through the “stealth health” movement, among other efforts.
May 14, 2019Investments in branding, marketing, and distribution help to explain the growing popularity of pistachios.
May 7, 2018