Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
February 7, 2017The hunting and fishing channel could become another useful retail channel for marketers of wild bird food products, putting products in front of almost a quarter of those who are already buying wild bird foods and non-food products.
September 4, 2018Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice? Based on the directory of holistic veterinarians supplied by the American Holistic V...
April 9, 2015Convenience is the word in the durable pet products market, with high-tech features and automation allowing pet owners to connect with their pets more easily and participate in their well-being more directly.
November 2, 2018From 2012 to 2017, pet care sales in India grew exponentially and the market has enough momentum to expect even greater growth looking ahead to 2022.
June 25, 2019Online pet product sales are at a tipping point: Packaged Facts estimates online pet product sales accounting for approximately of the total U.S. pet products market.
September 11, 2017This blog is based on Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Find out more on the report by clicking here. April 1 - Pet marketers across the spectrum of the pet industry can often be found practicing some of the latest cutting edge tactics to engage pet parents. Whether it’s through social media, geotargeting, personalization, content marketing or numerous other ways, there is no shortage of creative ideas out there. Sometimes the tactics are topical. ...
April 1, 2016At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).
May 1, 2017The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
January 12, 2017The record-breaking numbers are in. In total, 17,207 attendees--including David Sprinkle and Jeff Miller of Packaged Facts--took part in this year’s Global Pet Expo, reports Pet Age.
April 8, 2019