It's clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners.
March 28, 2018With its virtual marketplace, e-commerce is pounding away at the already cracked wall between pet specialty and mass channels.
March 19, 2018Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix
August 9, 2017Dog owners of all shapes, sizes, and experiences can't resist buying more and more toys for their fur babies.
August 1, 2017While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
April 4, 2017While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.
March 14, 2017Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
February 7, 2017Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
February 1, 2017The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
January 12, 2017Now in its 7 th edition, U.S. Pet Market Outlook, 2015-2016 evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services. Save 5% on the report using code PFPETS15 before December 1. Less than a year ago, PetSmart made headlines announcing that the pet specialty giant agreed to be sold to a group led by investment firm B...
August 20, 2015